Linx’ content marketing platform leverages VIA Outlets pan-European marketing power
Weesp, 20 april 2021 – VIA Outlets has recently chosen Linx IT Solutions as partner for its pan European marketing portal. The first implementation phase is about to be finished. Linx’ flexible Retailware platform enables VIA Outlets to streamline all retail communication between brands and their premium fashion outlets, throughout Europe.
VIA Outlets is Europe’s fastest growing owner-operator of premium fashion outlet destinations, 100% owned by Dutch pension fund asset manager APG. It currently owns 11 fashion outlet centers in 9 countries. VIA Outlets’ purpose is to redefine outlet shopping, by offering consumers a unique experience of local and global brands in a complete and welcoming premium shopping destination.
The company has recently embraced Linx’ marketing portal platform, in order to:
- strengthen its corporate brand power,
- efficiently build on its unique proposition for global and local fashion and lifestyle brands,
- improve the use of best practices between outlet locations themselves.
Olivier van Veen, brand marketing director at VIA Outlets: ‘Linx’ platform provides us with a highly flexible and reliable central content portal for marketing and communication for all our locations. We can now share content, for example for seasonal campaigns, with one mouse click. All our local marketing teams can immediately access and use this content. This also allows us to better manage our corporate identity and guard our brand guidelines.
Furthermore, it offers an extra plus for our international premium retail partners: we can make sure their offered content reaches their targeted markets fast and accurately. The flexibility of the solution, their personal service and the short lines we have with Linx are setting them apart in this market. We are looking forward to further extend the possibilities of this portal, for example by adding features that support local cropping in the desired format and creating a digital approval process.’
Rob Hill, managing director of Linx IT Solutions: ‘Based on the first user experiences, we are now working on the final adjustments to make this platform a fully customized solution for VIA Outlets. It has been a pleasure working with VIA Outlets, having teams producing and uploading content from different European countries. For us, this co-operation showcases how our flexible IT related solutions can really make a difference in the marketing and communication chain from retail brand to consumer. We have demonstrated how we can add value to help VIA Outlets realize their ambitions.’
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About Linx IT Solutions
Linx IT Solutions is the IT specialist in developing cloud solutions for marketing and e-commerce. Using their software optimizes (and controls) workflow processes, shortens lead times, reduce costs and embeds knowledge within clients’ organizations.
About VIA Outlets
VIA Outlets was founded in 2014. It is owned by Dutch pension fund asset manager APG. It owns a portfolio of 11 premium fashion outlets across Europe, offering over 1,100 stores across 267,000 sq. m. GLA across nine European countries.