Linx’ content marketing platform leverages VIA Outlets pan-European marketing power

Weesp, 20 april 2021 – VIA Outlets has recently chosen Linx IT Solutions as partner for its pan European marketing portal. The first implementation phase is about to be finished. Linx’ flexible Retailware platform enables VIA Outlets to streamline all retail communication between brands and their premium fashion outlets, throughout Europe.

VIA Outlets is Europe’s fastest growing owner-operator of premium fashion outlet destinations, 100% owned by Dutch pension fund asset manager APG. It currently owns 11 fashion outlet centers in 9 countries. VIA Outlets’ purpose is to redefine outlet shopping, by offering consumers a unique experience of local and global brands in a complete and welcoming premium shopping destination.

The company has recently embraced Linx’ marketing portal platform, in order to:

  • strengthen its corporate brand power,
  • efficiently build on its unique proposition for global and local fashion and lifestyle brands,
  • improve the use of best practices between outlet locations themselves.

Olivier van Veen, brand marketing director at VIA Outlets: ‘Linx’ platform provides us with a highly flexible and reliable central content portal for marketing and communication for all our locations. We can now share content, for example for seasonal campaigns, with one mouse click. All our local marketing teams can immediately access and use this content. This also allows us to better manage our corporate identity and guard our brand guidelines.

Furthermore, it offers an extra plus for our international premium retail partners: we can make sure their offered content reaches their targeted markets fast and accurately. The flexibility of the solution, their personal service and the short lines we have with Linx are setting them apart in this market. We are looking forward to further extend the possibilities of this portal, for example by adding features that support local cropping in the desired format and creating a digital approval process.’

Rob Hill, managing director of Linx IT Solutions: ‘Based on the first user experiences, we are now working on the final adjustments to make this platform a fully customized solution for VIA Outlets. It has been a pleasure working with VIA Outlets, having teams producing and uploading content from different European countries. For us, this co-operation showcases how our flexible IT related solutions can really make a difference in the marketing and communication chain from retail brand to consumer. We have demonstrated how we can add value to help VIA Outlets realize their ambitions.’

For more information, please contact:

Chandni Mangrey

About Linx IT Solutions

Linx IT Solutions is the IT specialist in developing cloud solutions for marketing and e-commerce. Using their software optimizes (and controls) workflow processes, shortens lead times, reduce costs and embeds knowledge within clients’ organizations.

About VIA Outlets

VIA Outlets was founded in 2014. It is owned by Dutch pension fund asset manager APG. It owns a portfolio of 11 premium fashion outlets across Europe, offering over 1,100 stores across 267,000 sq. m. GLA across nine European countries.

Timo in action during an international tournament in Oostende

Timo Lamme

Pampus Media House supports talent. We do this through internships and collaboration with the innovation labs of The Hague University of Applied Sciences . Our support for Timo Lamme shows our enthusiasm for going off the beaten path. Sports are Timo’s passion. In the summer, he trains nearly every day on the inline track or on his racing bike. Last summer, Timo participated in his first National Championship on the inline rink in Heerde. Timo brought home two gold medals, two silvers, and two bronzes!

In the winter, Timo trades his roller skates for ice skates and tries to achieve his dreams in speed skating. His goal is to start on the Dutch Super Sprint Championship and the National Championship Allround for Juniors C. This is achievable by positioning himself in the Western Championship and the Interregional Championship for the national qualifying competition.

Timo successfully qualified for the finale of the points race. A points race is a competition usually covering a distance of 3 or 5 km. There are usually 2 free laps where people try to find a position, and then the bell sounds. In the next lap there are 2 points for the first one to cross the line and 1 point for the second. Then there is another free lap and then the bell again with points after. The finale went very fast, so that Timo didn’t quite make any points but was able to join in a good final sprint.

On Saturday’s schedule were the 1000-meter and the elimination race. The first laps are always timed, so it is important to clock a good time. You are with 7 men on the track, and usually you skate together to make good time. Timo was forced to look for a position. It was so windy that day that he had to lead the paceline for 2 laps, and that was extremely hard. Timo was already exhausted and came up just a bit too short at the end for a position in the next lap. There was also an elimination race that day in which he held his own and took 9th place. Timo is thrilled to be a first-year Junior B!

Timo Lamme in actie in Oostende
Timo in action on in-line skates

On Sunday morning, the first event was the marathon for each category. This was a race through the streets of Zandvoorde. For this race, Timo had to skate with top seniors, so it was a challenge. He managed to stay with the pack for a couple of laps. The afternoon inline was still to come. This is a race in which everyone starts together (in this case 44 men), and whoever is the first to cross the finish line after 3 km wins. There was a lot of jostling for position here. Timo still had 3 laps to go and was in 5th place when he was shoved and almost fell…this caused Timo to lose his balance and fall behind in position. He tried to skate a good last lap, but it wasn’t easy to overtake a lot of people sprinting.

Timo placed 12th in the final classification. He is satisfied with this performance, all things considered. Sometimes you have bad luck and sometimes little things go wrong. Next year Timo is in his second year, so he should be able to achieve better results.

The in-line season is now over. Starting this week, Timo will be getting ready again for the ice-skating season!